Posting food-related content is a great way to share your culinary masterpieces with your audience and show them on Instagram Reels. Specific timing rules help you optimise your postings, even if the ideal posting times vary depending on your audience and area. Consider the following proposed times:
- Monday: 11am, 12pm, 1pm
- Tuesday: 8am, 10am, 1pm
- Wednesday: 9am, 12pm, 3pm
- Thursday: 11am, 2pm, 7pm
- Friday: 2pm, 4pm, 5pm
- Saturday: 9am, 10am, 1pm
- Sunday: 6pm, 7pm, 8pm
Lunchtime, 11 am – 2 pm, is most effective because many people browse social media during lunch breaks. It can be effective because of audience availability. In other words, many people browse social media during lunch breaks. It’s a time when people are looking for food inspiration and may be more likely to engage with food-related content. By posting now, you can tap into a larger audience actively seeking food-related content.
Lunchtime is a natural moment when people are thinking about their next meal. Posting food content during this period can capture your audience’s attention and stimulate their appetite. Your delicious dishes and recipes can inspire viewers, potentially increasing engagement, comments, and shares. This time is best for ‘quick engagement’ such as likes, as users typically scroll quickly whilst on their lunch break. Adding captions to your Reels is a great tip, as users will most likely be in a public space and unable to hear the audio.
Evening, 5 pm – 8 pm – This is a period of leisure time and relaxation for many who have finished work or school obligations for the day. During this time, individuals often have more leisure time to browse social media platforms like Instagram. Posting in the evening can reach a larger audience actively seeking entertainment, inspiration, and ideas for dinner or leisure activities.
Weekend evenings are also very popular; people have longer and more flexible schedules. Posting food-related content on Friday and Saturday nights can be very successful since people plan their weekends, go out to eat, or make memorable meals at home. You may affect their choices and encourage them to try your dishes or go to your restaurant by grabbing their attention during these crucial periods.
Evenings are frequently considered times for socialising, whether with friends, family, or coworkers. Sharing food-related content at this time might encourage interaction as individuals talk about their favourite dishes, dining establishments, or evening plans. You may broaden the audience for your material by uploading interesting Instagram Reels that inspire interactions, comments, and shares.
Weekends, 10 am – 2 pm – On social media sites, engagement rates on Saturdays and Sundays are typically higher. People frequently have more free time to browse the web, experiment with new cuisine, or visit restaurants. Posting between 10:00 am and 2:00 pm on weekends can be an excellent alternative. Weekends often witness higher user activity on social media platforms, including Instagram. Users have more leisure time to explore and engage with content, leading to increased likes, comments, and shares. For instance, if you’re a food blogger who consistently posts engaging Reels on the weekends, you may notice higher levels of audience interaction, such as comments expressing excitement to try the recipe or recommendations for local restaurants.
Many food-related events, such as festivals, pop-up markets, or themed dinners, occur on weekends. You can attract potential attendees and generate excitement by posting Instagram Reels that showcase these events. For instance, a food influencer sharing a vibrant Reel featuring the diverse food stalls and lively atmosphere of a weekend food festival may entice followers to visit the event themselves. Keep your users on a journey of what you are baking or cooking during the day so they can follow this with you.