You’ve now got your first few clients. However, you need to gain a lot of traffic online to your page. TikTok is the quickest and best way to go viral by posting a 15-second makeup tutorial. Once you master how to jump on trends and edit your videos to keep users engaged, you’re on your way to becoming a viral TikTok makeup artist!
Follow these 5 helpful tips and to start your journey to becoming viral:
Step 1: Use trending audio
You probably thought of users finding your video via the algorithm or searching a hashtag you used. Luckily, TikTok has an additional search advantage: when users search audio, they can see all videos uploaded on that trending audio regardless of the context of the video.
Search “makeup looks of 2023” or “hot makeup looks” in TikTok’s search bar to give you an idea of what the top videos are using. This increases view time, and users are familiar with what to expect in your video.
Here’s a handy tip, if you have recorded your own audio, try adding a trending audio in the background and adjust the volume so the trending audio is lower than your original audio. This will increase your chances of going viral as your video becomes more searchable.
Step 2: Use Transitions
Transitions are a great way to move from one step of your makeup tutorial to the next. It creates a seamless experience for your viewers to follow. You can create transitions by using any of the below:
A makeup prop: For example, a sponge or a brush, you can use these props to cover the camera’s lens to exit one scene and record yourself pulling the prop away from the lens to reveal your new look in the next scene.
Camera spin: Rotate your camera upside down as you exit a scene; as you enter the new scene, rotate the camera the opposite way you exit.
Push the camera to the side: As you move from one step to the next, use your hands to push the camera to the side. As you enter the next scene, use the camera to start recording from the side you pushed and slowly move the camera towards your face.
Step 3: Duet or Stitch with other creators
‘Dueting’ is a great way to get involved with the community and brings authenticity to your MUA brand. Using this tactic will increase your reach and engagement. When you duet a video, you respond to another user’s original video with your video side by side. Dueting allows you the opportunity for you to react to their video or even try in real-time their makeup tutorial.
A similar method is a ‘Stitch’; this is where a video starts off the first few seconds with a user’s video and then cuts to a recording of you. In other words, the original video will play first. This is very popular amongst the makeup community; even Huda Beauty uses this format! You can use this tip by stitching videos where you are trying another user’s makeup techniques. Add value to your video by giving your honest opinions.
Step 4: Post consistently
You’ve probably heard this a dozen times, but it is true. The more you post, the more you increase your chances of going viral. Even if you have been trying for months, keep going. That one video will make you viral. Create your videos and save them in your drafts so you can publish them anytime. An essential tip is to post from 6-9 pm when users are more active in the evenings. It’s also essential to use hashtags in each post. Keep these relevant to the video and consistent.
Here are some examples of hashtags you can use in a makeup tutorial video on TikTok:
Step 5: Comment on other videos
It’s important to remember that you are part of a large community in the makeup industry. Comment on other videos; this is helpful as you are marketing yourself as honest and friendly through increased engagement. Diversify where you post comments; for example, comment on a small business’s page, another makeup artist or even a makeup review. Follow these pages to see their videos on your ‘For You’ page quickly. By commenting consistently, you are making your name more visible.